Market Penetration

Market Penetration

Our VASA analyses generate transparency and form a coherent basis to make international comparisons between the performance of sales units. Our approach not only helps you to measure your market penetration in mature markets, but also gives you the necessary information to strategically evaluate new markets. In addition, you will have operative benefits by providing potential target customer and hunting lists for your responsible salespeople and dealers.
Perlitz supports you in answering the following questions:

  • Do I possess complete information about my market and competitors?
  • How high is my market penetration by customers, regions and products?
  • How can I efficiently establish my sales force in new markets?
  • How can I select target customers and measure my success?


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