Customer Penetration

Within our VASA approach, we often start with targeted analyses regarding your existing customers in order to increase your customer penetration and to generate more sales and profit. Successful sales management starts with ensuring a loyal customer base. We help in building up a meaningful customer segmentation, identify potentials and define classification processes, examine cross selling opportunities and generate transparency regarding the hierarchical linkages of major corporations in order to boost your Key Account business.
Perlitz consults regarding the following questions:

  • What characterizes my most attractive customers?
  • How much potential do my existing customers have?
  • Which sales synergies exist between the product groups and the business units?
  • How do I identify and care for my most important customers?




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