Price

While Customer Penetration and Market Penetration mainly support the realization of growth strategies and the improvement of turnover, the right price strategy normally brings most of the result. Fearing to lose clients, one does not raise the prices even though the willingness to pay has not yet been exhausted. Prices often increase according to the principle that positive effects are compensated through others suffering negative effects, because this applies for all products or services.

PSG supports you in evaluating what additional result could be realizable by optimizing your conditional discount policy as well as your price positioning.

We support you in answering the following questions:

Please find further information in our flyer or in our detailed VASA Sales brochure. We are also at your disposal for a personal presentation of VASA.